*A newcomer to the growing canned wine market, Wild Pelican, offers worldwide wines in Rexam’s 20cl aluminium cans. *
Unlike the majority of wines currently available in cans, Wild Pelican is a still wine. The range includes Spanish, South African and French wines for the red, white and rosé respectively, with a sparkling white wine and second red wine expected later this year.
A test launch at ski resorts in the French Alps has had unprecedented success where a chain of leading après ski bars has supported the launch with promotional wine coolers and umbrellas,
The stylish matt finish cans, will be in the UK, Scandinavia and Benelux in Spring/Summer this year, with availability in both on-trade and off-trade channels. The 20 cl size is suitable for airlines and mini bars as well as cinemas, supermarket shelves and simply drinking at home.
Christiaan Huisman, Founder and Co-owner of Vinovation International, Brand Owner of Wild Pelican, commented: “Our aim was to differentiate from the wine in cans already on the market. The creation of Wild Pelican originated out of a love for wine and by taking a consumer perspective; creating a brand that allows the consumer to explore some of the best wines the world has to offer whenever and wherever.”
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