Available in a 246g jar (nine servings) and a single-serve 27g sachet, both of which are Fairtrade certified, Wispa Gold Hot Chocolate will be available at £2.79 (RRP) and £0.38 (RRP), respectively.
Elena Mallo Tirado, senior brand manager hot chocolate, said: “Wispa Hot Chocolate brought some much needed excitement to the instant hot chocolate market last year, and was instrumental in driving the category back into growth in 2013. We’re pleased to have captured the imagination of younger consumers, with 54% of Wispa buyers under 45 compared to 30% for the category as a whole.
“Wispa Gold brings a new dimension to the growing Wispa Hot Chocolate family, and we hope it’s going to bring even more sales to retailers. It’s a hugely strong brand and we think consumers are going to love it.”
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