© Pom Wonderful
Wonderful Brands has purchased the assets of the Simply Great Juice Company for an undisclosed amount, after the juice manufacturer was placed in administration.
The acquisition will allow Wonderful Brands to expand its position in the UK pomegranate juice category by incorporating Simply Great Juice Company’s Pomegreat brand into its existing portfolio. Wonderful Brands already operates the Pom Wonderful brand of pure pomegranate juice in the country.
Wonderful Brands managing director Dominic Engels said: “The Pomegreat brand serves a complementary consumer to our own 100% pure pomegranate juice brand. We believe that by continuing to operate both brands together we can more effectively reach pomegranate juice lovers in the UK and beyond resulting in even broader category excitement.”
Wonderful Brands Europe, the Middle East and Africa (EMEA) is a division of Roll Global that serves the EMEA region; key to its operations are the Wonderful brands of pistachios and almonds, and the Pom Wonderful pomegranate juice range.
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