Speciality beer importer World Beers has extended the range of Birradamare craft beers available in the UK with the rollout of three additional lines.
Birra Roma, La Zia Ale and Na Birretta Rossa have been launched ahead of “a big summer” for the Italian artisan brewery, and will join the Na Birretta Chiara and Dammenipa beers launched in the run-up to Christmas.
Birra Roma Bionda is a 5.2% ABV deep, full-bodied blond beer that is delicate, flavourful and easy-drinking, World Beers said. Special pale malts and vibrant hops lift and perfectly balance the beer. La Zia Ale is a 5.5% ABV seasonal spring time beer, created as part of a project with other local craft brewers that aimed to showcase ingredients being grown in the local area. The brewery uses fresh rosemary and artichoke in the beer to provide aromatic and balsamic notes to this truly unique brew. Finally, Na Biretta Rossa is a 6.3% ABV beer inspired by the classic German Bocks, with a deep amber colour and toasted malt flavours on the palate.
The beers are packaged in standout 330ml bottles in cases of 12. They will be targeted at the on- and off-trade channels.
World Beers managing director Peter Karsten said: “The phone hasn’t stop ringing since we launched Birradamare’s Na Birretta Chiara and Dammenipa pre-Christmas so it was important to move quickly and bolster the range. With a huge summer ahead with the Euros and Olympics, we’re confident the brand and the five-strong range has everything to be one of the big success stories of 2016.”
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