Wrigley is introducing a new look for its Extra and Extra Ice Mints range.
Packs also include a ‘kind to teeth’ on-pack message, which highlights its status as being endorsed by the British Dental Health Foundation.
Extra is the number one breath freshening brand in the UK. Extra Mints is worth £8.3m and is growing ahead of the category at +16.2% year-on-year.
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