The butters are now in line with the rest of Wyke Farms’ new pack designs, which were launched across its entire cheese product range in September 2012.
As with the Cheddar packaging, the butter pack designs give the Wyke Farms brand increased shelf impact with improved block branding. The new packaging features a redesigned logo and product description within a large speech bubble.
Wyke Farms used crowdsourcing to develop its new brand identity by engaging with its Facebook and Twitter communities during the design process.
The 200g and 250g Farmhouse Salted Butter is available nationwide this month, and the 250g Unsalted Butter from 1 June.
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