Containing no artificial colours, flavours or sweeteners, the product is available in strawberry blast and mixed berry burst flavours, in snack-size tubs.
Yoplait Kids associate marketing manager Ashley Karr said that Yoplait Pro-Force yogurt was inspired by the brand’s Greek line of yogurts: “In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens.”
For the launch, Yoplait Pro-Force Greek yogurt is leveraging the popularity of action sports by sponsoring the X Games Aspen.
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