Truly Chocolate is the latest flavour from Jude’s Ice Cream, arriving in UK shops mid-October 2014. Made with 100% cocoa solids from single estate Colombian origin cocoa beans, Truly Chocolate will replace Double Choc in the retail range. It will be available in 500ml tubs in Ocado, Waitrose (90 stores), Whole Foods and the on-trade at an RRP of £4.69.
This comes after a successful summer for Jude’s, which expanded its listing profile in May with Very Vanilla and Salted Caramel 120ml in Sainsbury’s and Ocado.
Sainsbury’s and Ocado joined Waitrose, who began stocking Jude’s 500ml tubs in 15 Hampshire, UK stores in the summer of 2012. Since then, it has taken the 120ml tubs in its convenience stores and now stocks the range in 230 stores nationwide.
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