Flour miller Doves Farm has launched a new packaging design across its range of six free-from flours, set to be rolled out this month.
The changes will apply to Doves Farm’s plain white flour, self-raising flour, bread flour, brown bread flour, rice flour and gram flour – all of which are gluten-free.
The new free-from livery shows the products as a solution for consumers seeking a non-wheat alternative to flour, and each pack is now accompanies by recipes with easy ingredient swaps for those avoiding gluten, egg or dairy. “The new look reassures the baker, especially the first time user, whilst continuing to reassure the current customer base, the habitual baker and all Doves Farm fans, that the product is their trusted flour,” a spokesperson for the brand claimed.
Doves Farm CEO and joint founder Clare Marriage added: “With this move to our new packaging design we are creating synergy within our free-from offering. We want to ensure our free-from products are easily recognised whilst maintaining the simplicity and purity of our branding. I also think the illustrations are simply beautiful; it will be hard to take these off your countertop.”
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