Cold pressed juice brand B.Fresh has unveiled a vibrant new packaging design, less than a week after celebrating the one year anniversary of its launch.
The brand’s new bottle gives greater prominence to the drink’s health credentials – including the facts that it is naturally low in sugar, only 90 calories per serving and cold-pressed to retain the nutrients.
Consumer feedback highlighted a need to communicate a clear brand message and advocate a strong field to bottle look; the label “Made on our Farm” adds clear brand provenance to B.Fresh’s packaging. With research revealing that more than ever consumers are confused and concerned about the sugar content in juices, with many unclear on the difference between natural sugars and added sugars, B.Fresh has worked to re-vamp its range to deliver a clear naturally low sugar message, setting it apart from other juice brands.
B.Fresh founder Philip Maddocks said: “Recent consumer research highlights how many consumers believe that juices that are lower in sugar must contain preservatives or have had water added. We want our packaging to clearly inform customers that B.Fresh juices are fresh, pure with nothing added or taken away and that each one is naturally lower in sugar.”
All B.Fresh juices are cold pressed using HPP processing on the B.Fresh farm in Shropshire, UK. Produced by third generation farmer Philip Maddocks, wherever possible the fresh produce is grown on the farm or sourced from known farms before being taken to the B.Fresh juicery.
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