Swedish cider company Kopparberg has launched a new alcohol-infused sparkling water brand in the UK to offer consumers a lower-calorie alcoholic alternative.
New Balans Aqua Spritz is available in two flavours – mandarin and lime – and comes packaged in a ready-to-drink 250ml can.
Each flavour contains less than 60 calories and the beverages are naturally flavoured, vegan friendly and gluten free.
Rob Salvesen, head of marketing at Kopparberg, said: “We know that people see social occasions where they might want to have a drink as an important part of their lives but often drinks choices can be limiting – move aside vodka, lime and soda.
“Balans is refreshing, light in taste, and is currently the lowest calorie 4% ABV drink of Its kind available in its current 250ml serve. With Balans, we’re helping consumers say no to ‘maybe next time’ and ‘yes’ to embracing 2019.”
Balans will initially be available in supermarket Asda for 12 weeks from 7 January with a recommended retail price of £1.70 per can or four for £5. It will then be more widely available in both the off and on trade.
The release follows on from a range of alcoholic still and sparkling waters introduced last year, including releases from FIFCO USA, Truly Spiked & Sparkling and Squeez’d Beverages.
© FoodBev Media Ltd 2019
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