Can maker Ball has collaborated with Norwegian craft brewer Lervig Aktiebryggeri to produce packaging for select expressions of its craft beer range.
Lervig will roll out Ball’s 330ml and 500ml cans across eight of its flavours, including Lucky Jack American pale ale, Lucky Jack grapefruit and Sour Suzy. The cans reflect the premium yet classic feel of the beer, using various two-tone combinations against a silver background while displaying traditional Norwegian characters such as Vikings and fishermen.
The partnership sees Ball extend its offering to craft brewers into Norway – a new market to add to its current collaborations in the UK, Ireland, Germany, Spain and Sweden.
Most recently, it made cans for Belgian chocolate brand Ovidias to pack its chocolates in – a world first, according to Ball – as well as packaging for a new range of sparkling, flavoured waters from Irish drinks producer Ballygowan.
A Ball spokesperson said: “Beverage cans provide the perfect packaging format for craft beer, not only preserving the taste of the beverage exactly as the brewer intended, but also protecting the product during transit, while remaining lightweight. The 360° branding potential provides a platform for craft brewers to communicate their story and passion and stand out on the shelf.”
Ball’s sales manager for the Nordic and Baltic states, Christian Nilsson, added: “At Ball, collaborating with customers is extremely important and it’s great to see so many craft beer brands from around the world embracing the beverage can as the preferred packaging solution. Lervig really understands the sustainable credentials of the can and encourages its customers to recycle their cans.”
Lervig brewmaster Mike Murphy added: “Ball was great in helping translate our established designs onto can. As a brewer, we don’t follow the rules and we’re looking to enhance our packaging by implementing aspects of Ball’s extensive value range, as well as moving more of our products into cans.”
They are producer at Ball’s factory in Malmö, Sweden, and are exported to approximately 25 countries and growing.
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