Premium drinks producer Belvoir Fruit Farms has launched a bottle top collection campaign to support the British hedgehog.
Working in conjunction with Tiggywinkles Wildlife Hospital, Belvoir has urged its consumers to start collecting bottle tops, in a nod to similar campaigns from the British children’s television show Blue Peter. The company has pledged to donate £1 to Tiggywinkles, a Buckinghamshire-based charity that delivers treatment to sick, injured and orphaned wildlife, for every one of the bottle tops that they receive.
Belvoir ultimately hopes to be able to raise £5,000 for the charity, which is noted for its work caring for injured hedgehogs. The animal’s decline is largely believed to be connected to the loss of traditional hedgerows in the UK, and the population of hedgehogs is thought to have fallen by 30% since 2013.
Belvoir Fruit Farms managing director Pev Manners said: “Our bottle top collection is a simple way for anyone to get involved in helping to protect this Great British mammal. We wholeheartedly support the work of Tiggywinkles and are keen to hit our £5,000 target. Anyone who remembers the weekly updates from Blue Peter on their milk bottle top campaigns will remember the excitement of seeing how far the thermometer had gone up and we hope to generate a similar enthusiasm with our consumers who check into our website on a weekly basis to see our new total.”
© FoodBev Media Ltd 2021
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