Cadbury Dairy Milk Oreo, which combines the UK’s No 1 chocolate brand and the world’s favourite biscuit, has already been hugely successful. Worth £19.4m, it’s the third bestselling Cadbury Dairy Milk tablet in the UK market.
Cadbury Dairy Milk Oreo countline is part of a growing range of co-branded products, joining tablets such as Cadbury Dairy Milk Daim and the recently launched Cadbury Dairy Milk Chips Ahoy.
The whole co-branded range will be supported by £2m UK marketing investment, including PR, outdoor advertising, digital and in-store activity.
“Cadbury Dairy Milk Oreo countline aims to build on success of the tablet, bringing two power brands into a new format to inspire new consumers and new snacking occasions,” said Matthew Williams, marketing activation director for Mondele?z International.
RRP is £0.61.
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