Photo: chrisinplymouth
In the UK, Cadbury’s has discontinued its traditional Christmas stocking-filler chocolate coin range. The announcement has led to social media storm – Twitter users mourned the loss of the coins, causing the hashtag ‘#ChocCoinGate’ to trend.
The UK chocolate firm blamed the decision on cheaper, own-brand versions of the festive favourite, sold for less by retailers such as Aldi and Lidl – but with allegedly inferior chocolate.
A spokesman for the US-owned chocolate maker told the Daily Telegraph that the coins were too fiddly to unwrap and suffered from poor sales as they could not be reinforced with the ‘Cadbury Purple’ branding.
He added: “We are sorry to see the coins go, but that’s business.”
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