Caterforce has launched a range of ten new cake and dessert products for the foodservice channel, as part of its Chefs’ Selections by Caterforce brand.
The range – including a triple-tiered rose and pistachio cake topped with dried rose petals, as well as a white chocolate prosecco roulade with 25% prosecco – combines “innovation, on-trend flavours and stunning presentation”, Caterforce said.
The other new products being launched include a hand-finished cherry bake well cake and a triple-tiered red velvet cake. The launch will be accompanied by an extensive marketing package including brochure editorials, trade show presentations and customer sampling.
Group buying manager Kelly Orme said: “We are delighted to launch this truly innovative range of cakes and desserts. Together with our partner suppliers, we have shaken up the traditional perception of an own-brand range. The new products are on-trend and visually stunning, offering our members and end-users a real point of difference.”
Caterforce is a buying and marketing group working with eight of the UK’s leading independent foodservice wholesalers, turning over a combined £500m.
Philip Parker, procurement director for Pilgrim Foodservice, said: “The new range of cakes and desserts from Caterforce will enable us to offer our customers unique products and real value. Cakes are just the start, we are looking forward to launching much more under the Chefs’ Selections brand.”
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