©Honey Mama's
‘Better-for-you’ treat brand Honey Mama’s has raised $4.5 million in a Series A funding round led by Amberstone Ventures.
Founded in 2012, Honey Mama’s offers a range of refrigerated cocoa truffle bars. Available in flavours such as Lavender Rose, Tahini Tangerine and Spicy Dark, the Portland-based brand’s offering is said to be free from refined sugar, soy, eggs, dairy, gluten and grains.
According to Honey Mama’s, its bars are made using ‘nutrient-rich’ ingredients, such as raw honey, unrefined coconut oil, Himalayan pink salt and sprouted almonds.
With its portfolio, the brand aims to meet consumer demand for wellness-focused products. Honey Mama’s says that this latest funding round – which marks the brand’s first institutional investment – will accelerate its national growth.
“Honey Mama’s is incredibly grateful to Amberstone Ventures whose investment will fast track our goal to become part of the mainstream consideration set when choosing a confectionery,” said Honey Mama’s founder, Christy Goldsby.
“Through our category-defining bars, we’re on a mission to empower consumers and change the narrative around sweet snacks and indulgence.”
Alexander Bernstein, managing partner at Amberstone Ventures, added: “Amberstone is thrilled to partner with Christy and the exceptionally talented team they have built at Honey Mama’s.
“We could not be more excited about the opportunity to join the Honey Mama’s family as they continue to build an absolutely delicious brand within the better-for-you confectionery category.
“We fell in love with the product immediately, and we have extraordinarily high hopes for the brand, which resonates with consumers who are looking for the indulgence of chocolate, without sacrificing their cleaner, nutritional lifestyle goals and objectives.”
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