San Diego-based breakfast brand Earnest Oats has released new instant oatmeal packets in two lines featuring protein, probiotics and superfoods.
Available in the US, the new products expand the brand’s line of whole grain breakfast solutions and offer a new instant single-serve format, joining existing cup and bag formats.
Both lines feature Earnest Eats’ signature gluten-free supergrain blend of quinoa, oats and amaranth for slow-release carbs.
Protein + Probiotic Instant Oatmeal Packets contain 9g of whey protein isolate and 500 million CFUs of probiotics, which the brand says has clinically-proven protein bioavailability and digestive health. The line features two popular flavours: Mighty Maple and Apple Crush.
Superfood Instant Oatmeal Packets also comes in two flavours – Apple + Cinnamon and Maple + Almond – and features whole ingredients such as sunflower seeds, pumpkin seeds, cinnamon and dried apples. Each serving of the vegan product contains 4-5g of plant-based protein and 3-4g of fibre.
“Instant packets are still one of the hottest formats in the oatmeal category, because it’s a super easy way to take them with you, and we wanted to find a way to make our nutritious whole food options more accessible and affordable for shoppers in this aisle,” said Andrew Aussie, president and founder of Earnest Eats.
He added: “We created the world’s first oatmeal to combine protein and probiotics with our original Protein + Probiotic hot cereals in cups and bags. After years of success and increased requests from consumers for this line and our Superfood Oatmeal we’re excited to make them both available in the single-serve packet format.”
Protein + Probiotic Instant Oatmeal and Superfood Instant Oatmeal Packets are available to purchase at select Walmart stores nationwide for an RRP of $4.99 and $3.99 respectively, with additional retailers to follow.
© FoodBev Media Ltd 2020