A new report on lactose free innovation, from Zenith International, has identified trends for new product launches worldwide in the last three years.
The trends are:
“These appear to be the main themes driving lactose-free dairy and dairy-free product development and innovation,” commented Zenith chairman Richard Hall.
“Around 70% of the world’s population is estimated to suffer from lactose intolerance at some level. This provides huge potential for manufacturers. However, there is a general misconception that lactose-free milk is not real milk and that people who are lactose intolerant should reduce or eliminate dairy from their diet. So education is vital to redress this.
“Manufacturers, healthcare professionals and governments can all play an important part in spreading the word about lactose-free dairy, particularly in developing countries where overall dairy consumption is relatively low. The key message is that lactose intolerance does not mean dairy avoidance.
“Our new report is a valuable guide to anyone already in or considering entry into the lactose-free or dairy-free market with a view to providing innovation and added value to consumers,” he concluded.
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