Ferrero has launched its new Thorntons, Kinder and Ferrero Rocher products for Christmas 2017 as it plans a media investment of £8.2m.
The Ferrero seasonal boxed offering, which includes Ferrero Rocher, Raffaello and Thorntons, enjoyed a 13.6% growth last Christmas. The company claims to have experienced five years of consecutive growth over the festive period, stating it is ‘vital to continue momentum’.
Ferrero Golden Gallery will feature two new flavours with tenderly bianchoretti (white chocolate praline with a crunchy almond filling) and delicious (smooth dark chocolate in a crispy shell) added to both the 206g and 389g boxes.
Meanwhile Thorntons will introduce two new boxed products which include: a seasonal selection, a small Christmas-themed box with limited-edition flavours; and Thorntons Christmas selection, consisting of favourites winter fudge, vanilla snowflake and a festive Christmas tree.
Kinder will launch a chocolate Santa letter which consists of two 100g (8 x 12.5g) Kinder chocolate bars, an envelope, paper and stickers, with each letter sent replied to by the Royal Mail. Kinder Joy will return this Christmas, with new collectable eggs available in four designs. They will include toys for hanging on Christmas trees.
A Ferrero spokesperson said: “Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offer retailers products and ranges that help them to cater for the different types of festive shopping needs. Whether it’s to gift, to share or simply to treat and enjoy with loved ones, we know shoppers love our products and that they are a staple at Christmas.
“2016 was one of the biggest Christmases ever. Falling on a Sunday there was a double peak in sales across the industry across Friday and Saturday and we foresee a similar trend this year with the big day on a Monday.
“By investing in heavyweight media campaigns and new product development, we believe we can provide retailers with the perfect gift this Christmas in the form of fantastic sales. We are really proud of our brands’ scale, and are committed to developing an all year round range that also caters for the explosion of special occasions during the festive season.”
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