Frobishers has introduced a sparkling, ginger-flavoured juice – the fourth addition to its new Classics range of drinks.
The sparkling ginger variant is described as “a fiery addition to the three fruity sparkling juices launched in September” and features pressed ginger juice, galangal, juniper and sparkling spring water. It complements the sparkling raspberry, St Clements orange, and lemon and apple flavours launched earlier by the brand as a premium juice drink for the on-trade channel.
Frobishers’ offering for the adult soft drinks sector all contain fewer than 85 calories in every 330ml bottle, and were designed to meet “growing consumer interest in adult soft drinks and the potential they offer to operators”.
Frobishers Juice sales and marketing director Steve Carter said: “There’s been a major shift in consumer attitudes towards drinking over recent years and the premium adult soft drinks sector is reaping the rewards. A move towards the use of higher quality ingredients and interesting flavours, which match the discerning taste profile of today’s consumer, has made the adult soft drink sector ripe for expansion.
“Made using galangal and juniper extracts, sparkling ginger delivers a really interesting flavour and twist on the ginger theme, responding well to the rise in consumers demanding more sophisticated blends of hot, flavourful spices. This new addition to the Frobishers Classics range is not too sweet and packed full of authentic ginger flavour – a palate cleansing pick-me-up, with fewer than 85 calories per 330ml serve.”
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