General Mills will expand its Epic Provisions portfolio with new “morning-inspired” bars made with organic egg yolks, pork and chicken.
Called Epic Rise & Grind, the line is available in two varieties: bacon and egg yolks, which offers 9g of protein; and chicken, egg yolks and apple, containing 13g of protein.
Taylor Collins, co-founder of Epic Provisions, said: “Everything we do at Epic is centred around positively impacting how animals are raised. Our Rise & Grind bars incorporate nutrient-dense egg yolks, enabling us to further support the egg-laying hen supply chain.”
The gluten-free and paleo-friendly bars will be available in the US as of June 2019.
This week at Expo West, Epic is also debuting a raft of new additions to its portfolio, including bison and chicken sriracha snack strips, cinnamon churro baked pork rinds, jalapeño pork cracklings, and coconut lime bar.
Collins added: “Expo West is the best place to share these new bars with the world. We’re also introducing some awesome new flavours to some of our most popular product lines.”
Founded in 2013, Epic Provisions was acquired by General Mills in 2016. Last year, a new line of protein bars made from cage-free egg whites, nuts, and dried fruit was launched.
Called Epic Performance, the bar range is available in four flavours: peanut butter, peanut butter chocolate, almond butter chocolate, and lemon. Each has six ingredients or less and no added sugar.
© FoodBev Media Ltd 2021
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