Gluten-free bakery brand No.G has secured its first ever listing for the brand’s hero pork pie.
British supermarket chain Waitrose will stock the pork pie with a retail price of £1.99, having become the brand’s latest retail partner. Waitrose has also agreed to stock No.G’s gluten-free sausage roll for the same price, as well as its chicken, bacon and leek pie; steak and ale pie; quiche lorraine; and cheese and onion quiche – all retailing for £2.49 each.
The six products will hit shelves across 49 Waitrose stores in England and Wales this month, and will also be available from Waitrose online. The new listing follows a string of successful launches, most notably in 261 Morrisons stores earlier this year.
Samuel Benjamin, brand manager, said: “Our launch into Waitrose on 25 April is a great achievement; our sights have always been firmly set on securing this listing with Waitrose. Achieving this goal sees the brand surpass yet another major milestone.”
“No.G is in pole position to champion all things gluten free. By increasing our national distribution which now includes Waitrose, Sainsbury’s, Morrisons, Co-op and Ocado we are able to deliver gluten-free treats without any compromise on flavour, quality or price to customers throughout the UK.”
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