Godiva collaborates with General Mills to create new baking mixes

Godiva Chocolatier has partnered with General Mills to develop a new range of baking mixes in the US.

With the product launch, Godiva is expanding its footprint into the baking aisle, incorporating the brand’s signature chocolate into baking mixes that assist consumers in creating desserts at home.

Available in four options – molten lava cakes, brownie cheesecake swirl, raspberry chocolate torte and flourless chocolate torte – the baking mixes each feature 72% dark Godiva chocolate callets.

These mixes were created to help at-home bakers make desserts with the addition of ingredients such as eggs and butter, and include a disposable baking dish, specific to each mix.

During product development, Godiva executive chef chocolatier, Thierry Muret, was inspired by the brand’s signature truffles and chocolate pieces. He worked in partnership with the General Mills baking team to ensure that the flavour and essence of each piece was pulled through into the final baking mix products.

Each of the four baking mixes features 72% dark Godiva chocolate callets.

“This is an exciting time for Godiva, as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis,” said Caroline Le Roch, president of Americas, Godiva Chocolatier.

“When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner like General Mills to do this was imperative. We are thrilled to have consumers create decadent desserts with their friends and family on behalf of Godiva.”

Roger Galloway, business unit director for baking at General Mills, added: “We are thrilled to partner with Godiva to introduce this new line of premium baking mixes. Godiva is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products.

“In partnership with Godiva, we’re helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones.”

The mixes have gone on sale at retailers such as Walmart, Kroger, Wakefern and Supervalu with a suggested retail price of $4.99.