Golden West Food Group has announced the launch of Hershey’s Frozen Fruit in a licensing partnership with The Hershey Company.
The new line combines real fruit with chocolate, designed to tap into the increasing demand for permissible indulgence within F&B.
The new snacks are available in four varieties. Reese’s frozen fruit banana slices feature frozen bananas coated in chocolate and peanut butter. Hershey’s Cookies ‘N’ Creme frozen fruit strawberries offer sliced strawberries dipped in a layer of white creme chocolate and then coated in chocolate cookie bits.
Hershey’s White Creme & Milk Chocolate frozen fruit blueberries are enrobed in white creme, followed by milk chocolate. Hershey’s White Creme & Milk Chocolate frozen fruit raspberries are also covered in white crème and then coated in milk chocolate.
Ernie Savo, president of The Hershey Licensing Company, said: “At Hershey, we’re committed to creating moments of goodness. We are doing just that with the launch of our new Hershey’s Frozen Fruit line and look forward to sharing the joy of this delightful treat with consumers across the country.”
The new snacks are exclusively available to purchase in Walmart stores nationwide.
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