The Good Crisp Company has completely relaunched its range of stacked potato crisps, which used to be known by the brand name Mamee.
The new brand offering includes a refined look for the packaging and greater prominence for the brand’s non-GMO and gluten-free claims, as well as the individual flavour variants. Each canister features greater colour differentiation between flavours, and The Good Crisp Company’s new logo is integral to each pack.
The brand hopes that the relaunch will allow it to compete as a cleaner, natural alternative to Pringles.
The new name will allow consumers to more easily connect with the brand.
The Good Crisp Company director of sales and marketing Matt Parry said: “Nearly everyone loves traditional canister chips, but many modern consumers, particularly millennial shoppers, have left the category in search of better snack options. Our new potato crisps fuse the nostalgia of a classic favourite with the clean ingredient profile today’s snackers demand, all without sacrificing on taste.
“We know from initial retail data this is a winning combination that’s bringing people back to the snacks they crave. We’re eager to share our next generation snacks with people across the country and prove that they can enjoy everything they love about this iconic snack, without the guilt.”
The Good Crisp Company’s snacks come in two sizes: a standard 5.6oz canister and a smaller 1.6oz canister for smaller appetites and on-the-go snacking. They will retail for $3.49 and $1.49 respectively.
They are available in original flavour with just a touch of salt, as well as ‘sweet and smoky’ barbecue, and sour cream and onion.
They were first introduced under their old name in June.
The snacks have already begun shipping to natural food retailers across the US, including Whole Foods Market.
© FoodBev Media Ltd 2018