Last year’s campaign reached over 11 million people on Facebook, over a third of UK users, and saw the Heinz Tomato Ketchup Facebook Page grow by 68,000 fans, making it Heinz’s most successful social media campaign to date.
Heinz aims to encourage families across Britain to participate in the tomato growing experience by planting and growing their own tomatoes at home, using seeds from the Heinz Tomato Seed Company.
To support the online campaign this year, a Heinz Tomato Ketchup limited edition front-of-pack label featuring the ‘Grow Your Own’ message will also run across four million bottles of 460g and 700g top-down varieties.
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