UK-based powdered food producer Huel has boosted its range with the launch of a coffee-flavoured powder.
Based upon the vanilla Huel, the powder has been created with the addition of roasted coffee whilst still offering a balance of protein, carbs, fibre and fat along with 26 essential vitamins and minerals.
The brand said the coffee powder has a “nutritionally complete status” and is suitable as a breakfast replacement or for an afternoon boost.
Huel, which was founded in 2015, said its powders provide the recommended daily intake of vitamins, removing the need to eat food.
It has since appointed the former CEO of Australian breakfast brand Up&Go James McMaster as its new chief executive and has launched a line of granolas.
In a statement, the brand said: “Realising that a number of Huelers were adding coffee to their Huel powder on a daily basis, Huel sought out to create their own blend. This new launch now offers Huel customers a new and exciting way to enjoy their coffee combined with a nutritious meal and the stimulating effects of caffeine.
“Regular coffee consumption also has a number of added benefits from improving athletic performance allowing athletes to train harder and stronger to improving body composition and cognitive function.”
The coffee powder is now available with a recommended retail price of £45 for a bag of 28 servings.
© FoodBev Media Ltd 2018
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