The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK plant-based nutrition brand Huel has entered the instant noodle category with a new functional ramen line, aiming to ‘disrupt’ a category it says ‘hasn’t innovated in a generation’.

FoodBev spoke to Tyler Noyes, general manager of Huel US (Retail & Amazon), about what is next for the brand and how the acquisition is setting up the future for the wellness segment.

Danone has entered into an agreement to acquire UK plant-based functional nutrition brand Huel, in a major deal reported to be worth around €1 billion.

Huel has launched Daily Greens RTD, expanding its product line to meet the growing demand for convenient and health-oriented nutrition solutions.

Three online advertisements for UK nutrition companies Huel and Zoe have been ruled as ‘misleading’ by the Advertising Standards Authority.

The Advertising Standard Authority (ASA) has banned meal replacement brand Huel’s Facebook advertising for being “misleading”.

UK powdered food brand Huel has expanded its high-protein snack bar line-up with the launch of a new peanut butter flavour.

Powdered food brand Huel has launched a new range of vegan bars to offer consumers a nutritious snack option between meals.