A new retail franchise will offer British consumers a glimpse of liquid nitrogen ice cream when it opens for the first time in London next month.
The futuristic parlour, being brought to the UK by ice cream maker Four Winters, will enable consumers to enjoy ice cream inspired by the four seasons of the year, with the added spectacle of seeing it freeze on the spot.
It is hoped that the concept store will help Four Winters to tap into growing interest in made-to-order ice cream, and pique further curiosity by capitalising on the trend in liquid nitrogen ice cream. It is the latest dessert innovation in countries such as the US, Sweden and the UAE.
Harnessing the power of liquid nitrogen – a colourless, odourless liquid that has been used by chefs for many years – Four Winters is able to create super-smooth ice cream that captures the exact taste of the ingredients for a superior serve, fine-tuned to not only bring fun and theatre to the ice cream parlour experience but also to deliver custom-made ice cream in seconds.
Traditionalists can opt for the Solo range, which includes vanilla, chocolate and coconut flavours – but for the more adventurous there are flavour combinations such as strawberry lavender, afternoon tea, honey and spicy honey brittle, and peanut butter cup.
Four Winters CEO Zeid Zabian said: “Ice cream is the stuff childhood memories are made of. We wanted to evoke that magical feeling but use science and technology to make it relevant for a 21st century audience. The response to Four Winters has been phenomenal and we’re delighted so many people share our passion for fresh and exciting ice cream made with the very best ingredients. Bringing this concept to the UK means a lot. London is one of the gastronomic capitals of the world, so we’re looking forward to putting Four Winters firmly on the foodie map.”
© FoodBev Media Ltd 2020
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