Kellogg’s has boosted its Frosted Flakes breakfast cereal range in the US with a new honey nut variant.
After testing more than 50 flavour combinations, Kellogg’s settled on Honey Nut Frosted Flakes for its latest launch. The company said honey nut is among the top-rated flavours for adults and children alike.
The blend of real honey, butter notes and a nutty flavour is said to “perfectly complement” the firm’s toasted corn flakes.
Brant Wheaton, senior brand manager for Frosted Flakes, said: “Honey Nut Frosted Flakes was a tough nut to crack. We knew our fans would be excited for this flavour and we’re too.
“It was such a fun challenge to combine the two well-known flavours of honey nut and Frosted Flakes to make something completely unique.”
The new cereal will be available in the US in two sizes – 13.7oz and 24.5oz – with a suggested retail price of $3.99 and $5.49 respectively.
Honey Nut Frosted Flakes joins the Kellogg’s Frosted Flakes line-up of original, Cinnamon Frosted Flakes and Frosted Flakes with Marshmallows.
In October, Kellogg released Chocolate Frosted Flakes, having collaborated with consumers to develop the flavour.
The Honey Nut Frosted Flakes introduction marks the second new breakfast cereal launch in as many weeks by Kellogg’s, which expanded its Rice Krispies line with Strawberry Krispies.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!