Vegan confectionery brand LoveRaw has unveiled a new range of vegan M:lk Choc Bars, as the company looks to expand its portfolio and accelerate growth in 2020.
The ‘decadent’ bars, whose launch marks ‘an exciting new category’ for LoveRaw, are available in three flavours: Just Chocolate, Salted Caramel, and Peanut Butter Filled.
According to LoveRaw, its M:lk Choc Bars are 100% vegan with no palm oil and nothing artificial, and cater to vegans who miss milk chocolate by delivering “vegan chocolate that tastes like ‘chocolate chocolate’”.
They have been launched in conjunction with a ‘major’ rebrand by LoveRaw, following a recent seven-figure investment from Blue Horizon Ventures, a venture capital fund known for investing in plant-based food brands such as US meat alternatives firm Beyond Meat.
Commenting on the launch, LoveRaw’s newly-appointed non-executive director, Juliet Barratt, said: “A growing percentage of consumers are looking for vegan alternatives to their usual confectionery purchases. When a vegan chocolate bar actually tastes like chocolate it is likely to sell incredibly well within this growing market.
“I am, therefore, very excited for the launch of the new LoveRaw M:lk Choc Bar range and, aside from beating Cadbury to it, believe it will be well-received by both retailers and consumers alike.”
LoveRaw co-founder Rimi Thapar added: “By putting all of our efforts into developing a great-tasting vegan milk chocolate bar, we believe we have successfully provided a solution for both vegans and not-so-traditional ‘unvegan’ vegans who want to dip in and out of veganism as and when they choose.”
LoveRaw’s M:lk Choc Bar range is available for an RRP of £1.49 per bar from Whole Foods UK and Boots, with additional retailers to be announced in the coming weeks.
© FoodBev Media Ltd 2020