“The launch of Corner de Luxe in 2013 was a runaway success and since then the brand has performed exceptionally well,” said Müller Dairy’s marketing and R&D director, Michael Inpong. “However, we know it’s important to refresh flavours to keep consumers coming back for more.
“In the past, Mississippi Mud Pie has been an extremely popular flavour and it still has its own Facebook page with nearly 1,000 fans! We are thrilled to be bringing it back, this time into the de Luxe family, along with the delicious new addition, Rum and Raisins.”
Since the indulgent Corner de Luxe range launched last year, it has sold over 16 million pots, with a retail sales value of £9.5m.
Müller Corner de Luxe Mississippi Mud Pie and Rum and Raisins flavours are available from in packs of two with an RRP of £1.69.
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