The line will be used to make Dairy Milk bars © Mohammed Moosa
Mondelēz International has installed a new production line at its Cadbury chocolate factory in Bournville, Birmingham, as part of a £75m investment.
The new facility has been installed to make Cadbury’s Roses and Heroes assortments, as well as the brand’s Dairy Milk bars. Announced by the company last year, it secures the next generation of chocolate manufacturing at the site and was unveiled by the UK government’s business secretary, Sajiv Javid.
Javid said: “The Cadbury brand has its history in Birmingham and the new production lines will help to secure its future here too.
“I want every part of the UK to grow and do well but for far too long a lot of it has just been about the South East. The Midlands already has so much going for it with great household names like Cadbury so it has the potential and the people.
“Our long-term economic plan for the Midlands is to make it the engine for growth in the UK. We want to help businesses and support those who want to work hard and get on – adding £34bn to the Midlands economy by 2030 and creating 300,000 extra jobs.
“For Britain to prosper every part of the country needs to fulfil its potential.”
Mondelēz International’s president of Northern Europe, Mary Barnard, added: “We were delighted to welcome the secretary of state to Bournville to officially open the first of our new state-of-the-art manufacturing lines. This marks an important milestone in our journey to secure the next generation of manufacturing at this iconic site.
“Our £75m investment into Bournville is not just about new machinery, it’s also about investing in the people who work here. We welcomed the opportunity for Mr Javid to visit our new training facility and meet with apprentices and operators to hear first-hand about the new skills, knowledge and qualifications they are gaining.”
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