Mondelēz International has opened a new $30m manufacturing line in Poland in line with plans “to capitalise on growing demand in its European confectionery business”.
The facility, 25 miles south east of Wrocław, increases the capacity, efficiency and flexibility of Mondelēz’s operation through its modular design. The new line is the first of its kind within the company’s manufacturing network in Poland and only the second in Central Europe, while the investment will support its growth aspirations in the biscuit and chocolate categories with brands such as Milka, Oreo, Cadbury, and Polish chocolate brand 3Bit.
Part of the company’s ongoing project to create a global best-in-class integrated supply chain by transforming its manufacturing assets and processes to reduce costs and improve productivity, the investment is the first major cash injection into the Skarbimierz factory since it opened in 2010.
Mondelēz International president Central Europe Jürgen Leiße said: “We strongly believe in the growth opportunities in Europe’s snacking market. As Poland’s market leader in biscuits and chocolate, we know that maintaining our competitive advantage requires best-in-class manufacturing technology, such as the ‘line of the future’ introduced today.”
Manufacturing director Roman Sitko added: “This line of the future is a big step forward, not only for the Skarbimierz plant but also for the whole European snacking market. Our passionate team is excited and proud to enter a new chapter with this innovative solution. This will enable us to produce some of Europe’s best-loved brands and offer innovative snacking solutions.”
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