Mondelēz International’s chocolate brand Milka has joined Mondelēz’s Cocoa Life sustainability programme, meaning all chocolate used by the brand will be procured from sustainable sources by the end of 2019.
The Cocoa Life scheme aims to support sustainable cocoa production and improve the health, education and the welfare of cocoa farmers, and Milka joins other Mondelēz brands such as Cadbury Dairy Milk and Oreo in supporting the scheme.
Milka chocolate bars across Europe will be redesigned in August 2018 so they display the Cocoa Life logo, and Mondelēz estimates that the entire Milka chocolate portfolio in Europe will join the program by the end of 2019.
Hubert Weber, executive vice-president and president, Mondelēz Europe said: “We’re extremely proud to see Milka, our largest chocolate brand in Europe, join Cocoa Life.
“We’re seeing great success with the program and, with this move, we’re taking another big step toward our goal of reaching 200,000 farmers and one million people by 2022.
“As one of the world’s largest chocolate manufacturers, we reach millions of consumers with brands such as Milka.
“We want to use this scale to drive positive change for the communities on which we depend, and to work with farmers so we can continue to build strong relationships for the long term.
“Now more than ever, our consumers care about their food and want to know that what they’re eating is sustainable.”
© FoodBev Media Ltd 2019