Nestlé boosts KitKat Senses line with new bar format in the UK

Nestlé has launched a single bar format of KitKat Senses, its “premium” KitKat variant which was introduced last year.

Two flavours – salted caramel and hazelnut – have gone on sale in the UK, with each bar comprised of three chocolates.

Nestlé said the products are “the perfect combination” of KitKat chocolate and wafer, with a thick layer of salted caramel filling infused with crunchy caramel flakes (salted caramel variant) or a layer of praline and crunchy hazelnut pieces (hazelnut variant). 

The KitKat Senses introduced last year feature 20 individually wrapped chocolates in a box which, once popped open, can be turned into a sharing platter. A double chocolate flavour is also included.

Sascha Macchi, KitKat brand manager at Nestlé UK, said: “KitKat Senses received an excellent response from fans in 2018 and meant that there was now the perfect, premium option for sharing KitKat on special occasions.

“With KitKat Senses ideal for sharing, we now want to offer these popular indulgent KitKat flavours as a single bar for an individual treat.”

The announcement comes as Nestlé launches the Ruby chocolate KitKat in retailers across the UK following the release of the chocolate in Tesco stores last year.

Ruby chocolate is derived from ruby cocoa beans and has a slightly fruity taste, and was created by Swiss chocolatier Barry Callebaut following a decade of development.