British snack brand Perkier has launched the UK’s first probiotic bar, to meet the demand for healthier snacking options.
The Blueberry with Dark Chocolate bar is the first of the Active Cultures snack line, which provides a plant-based, gut-friendly option and is made with natural ingredients. The bar contains blueberries and nuts, bound with chicory fibre and dipped in dark chocolate.
Meanwhile, Madagascan Vanilla with Dark Chocolate combines vanilla and nuts, bound with chicory fibre, with a rich dark chocolate base.
Both bars contain two precision strains of probiotics, Bifidobacteria longum and Lactobacillus rhamnosus, which are proven to support immune health. The range uses microencapsulated cultures, which are “1,000 times more effective than dairy products at reaching the gut alive,” a company statement said.
Ann Perkins, co-founder of Perkier said: “Our Active Cultures bars are the UK’s first and only range of probiotic bars, with billions of active cultures for a Happy Healthy Gut. As more consumers demand products to support their gut health and overall wellbeing, we have extended the range with our new Blueberry & Dark Chocolate bar capitalising on Perkier’s powerful combination of great taste and cutting-edge functionality. This new launch will meet this demand and support Perkier in its goal to grow its share of the healthy snack bar category.”
In addition, each bar contains 100% of the daily recommended intake of vitamins B5, B12 and calcium, 5g plant protein, and is 160 kcals. The bars are now available in Morrisons, as well as online.
RSP £13.99 for a box of 15 bars; £8 for an 8 bar variety box.
© FoodBev Media Ltd 2020
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