According to Packaged Facts, in the recently released 5th edition of the Gluten-Free Foods in the US, sales of gluten-free foods in retail in the US posted an impressive compound annual growth rate of 34% over the five-year period ended in 2014, when market sales reached $973m.
The gluten-free market is cementing its staying power as more than a mere dietary fad and continues to make national headlines, including a recent announcement by popular foodservice chain Pizza Hut that it will begin offering gluten-free pizza.
“Retailers have embraced the gluten-free trend by stocking more gluten-free items, featuring them in store, and launching their own private label brands. In addition, retail chains have been courting the gluten-free consumer with a variety of festivals and events,” saidPackaged Facts research director David Sprinkle.
Packaged Facts‘ July/August 2014 survey data reveals that more than a third of consumers claim gluten-free/wheat-free is an important factor when they are shopping for food. In addition, a quarter of survey respondents had purchased or used food products labelled gluten-free in the three months prior to the survey.
Looking ahead, the gluten-free market’s momentum isn’t expected to wane anytime soon. Packaged Facts projects sales will exceed $2bn in 2019.
Gluten-Free Foods in the US, 5th Edition highlights several key factors favouring continued growth in the market, including:
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