Value added seed and gluten-free pre-mix brand Helen’s has launched a completely new brand design and two new products, which it is preparing to exhibit at a major trade show.
The brand’s new Protein Crunch and Savoury Seed Crunchers join its existing seed topping portfolio, including milled linseed mix with gojiberries, protein crunch with raspberries and linseed crunch with cranberries and almonds.
The Virginia Foods brand will be exhibiting at the International Food Exhibition in London later this month.
Founder Helen O’Dowd said: “This is the largest show we have exhibited at with our own stand so we’re delighted to be able to showcase our new brand and products. 2015 is going to be our biggest year yet, with the hope of inspiring our customers to eat well and maintain a healthy lifestyle.”
The brand hopes that its two new products will support it, as it prepares to launch into a major retailer in the summer. Helen’s products are already available from retailers and health stores across the UK and Ireland markets.
© FoodBev Media Ltd 2024