Emmi has launched a new range of mousse desserts as it responds to a trend for sensible indulgence and time-saving convenience products.
Called Ooola Secrets, the desserts are now available in Switzerland in two flavours: chocolate and raspberry mouse with chocolate chips, and chocolate mousse trio with caramel.
Emmi believes the ready-to-eat dessert category has considerable potential and has invested ‘several million Swiss francs’ into a new facility to produce a variety of new creations.
The dairy company said that the classic chocolate mousse is as popular as ever among consumers in Switzerland, Spain, France, Germany and the UK.
In a statement, Emmi said: “Ooola Secrets [is] a product range that stands out from the competition in a number of ways. The main difference is the 60g portion size. With less than 90 calories, the desserts are perfectly in line with the general trend for a healthier, more balanced diet.
“For many consumers, this lifestyle still has room for a degree of sensible indulgence, whether in the form of snacks or as a dessert.”
The statement continued: “As is customary for Emmi, quality and pleasure were the focus when developing the new dessert range. However, conscious of the fact that we also eat with our eyes, particular attention was paid to the visual presentation of Ooola Secrets. Emmi excels here thanks to state-of-the-art production technology.”
Initially launched in Switzerland, Emmi believes the Ooola Secrets line has potential for export. It will also go on sale in Austria and further foreign markets are currently under evaluation.
A third variety – a light stracciatella mousse with Lemon – is currently under development.
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