US dairy company Shamrock Farms has expanded its Rockin’ Protein range of beverages with new variants featuring cold brew coffee.
Called Rockin’ Protein Energy, three flavours have gone on sale in the US: café latte, mocha latte, and caramel latte.
Shamrock Farms said the milk-based drinks meet consumer demands for a “healthy and sustainable source of energy without the crash”.
Each 12oz bottle contains 30g of protein and is free from added growth hormones and added sugars.
Ann Ocaña, Shamrock Farms chief marketing officer, said: “With Rockin’ Protein Energy we’re solving an unmet need for consumers by offering a natural way to energise the day.
“This innovation is a prime example of how we’re making more possible with milk. It’s a great-tasting protein beverage delivering the energy people crave.”
The beverages are now available in Arizona, with a nationwide launch planned this summer.
Arizona-based Shamrock Farms sells a range of dairy products such as milk, sour cream, cottage cheese, and whipped cream.
Last year, the company released new packaging for its Rockin’ Protein range, in a move to more prominently display a commitment to purity and freshness.
Bold typography outlines key health benefits such as high protein and low-calorie count, while flavour-depicting imagery aims to draw attention to the taste of the products.
© FoodBev Media Ltd 2020
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