Birch water brand Sibberi has launched new 250ml and 500ml plastic bottle sizes, as it seeks to further capitalise the UK’s emerging alternative water market.
The new bottle sizes will be launched in a range of supermarket chains, independent food stores and cafés across London and the South East, with a recommended retail price of £2.49 for a 250ml bottle, and £2.99 for the 300ml format.
Its introduction follows the launch of a 330ml glass bottle of birch water in July, and has been prompted by the brand’s continuing success. It continues a series of alternative water innovations that have included coconut water, maple water and even cactus and artichoke waters being introduced in recent years.
Sibberi has extolled the benefits of drinking birch water.
“Birch water has long been favoured across Nordic folk cultures as a spring tonic to rejuvenate the body and soul after a long, harsh winter,” the brand said. “Birch water tastes a little sweet – from naturally occurring xylitol – and beautifully crisp, with a delightful aftertaste of the forest. Drunk ice-cold, this light clear thirst-quencher is wonderfully refreshing. A rare and prized ingredient, birch sap can only be harvested during the first two weeks of April, when the nutrients stored in the roots travel through the thawing tree to swell the buds to bloom.”
Sibberi’s on-hand nutritionist, Candice Van Eeden, added: “Birch Sap is a phytotherapuetic clear water naturally filtered by the birch tree. Birch water is an effective diuretic supporting the liver to detoxify unwanted chemicals and the kidney to expel uric acid from the body; this is what gives birch sap its anti-inflammatory property.”
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