25 years on from the smash hit ‘Gin & Juice’, hip-hop veteran Snoop Dogg has launched Indoggo Gin, crafted with a “laid-back California style” and made with premium botanicals infused with all-natural strawberry flavour.
The product will be available from late September in California, Snoop’s home state, before being distributed across the US in early 2021.
The new beverage was created in partnership with his friend and spirits brand, Keenan Towns of Trusted Spirits, and Prestige Beverage Group.
“I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” said Snoop Dogg.
“When creating Indoggo, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
Indoggo is gluten-free, distilled five times with seven premium botanicals and infused with all-natural strawberry flavour with no added sugar. It also features orange, coriander and cassia botanicals for a taste of strawberry and citrus with a slightly sweet and fruity finish.
Towns added: “We’re so excited to partner with Snoop and Prestige Beverage Group to make Snoop’s and our dream a reality. Indoggo stands out from any other gin in the world because Snoop, the ‘Gin Connoisseur’ took two years to develop the juicy and refreshing taste profile. His dedication to the brand makes him the perfect partner.”
The gin comes in a distinct purple bottle, topped with a gold foil stamp featuring Snoop’s signature and the brand’s official logo.
“From Risata Wines to Kinky Beverages, Prestige Beverage Group has a long and storied history of launching and building industry-leading brands,” said Scott Schilling, general manager and CMO of Prestige. “We couldn’t be more excited to team up with Snoop and Trusted Spirits to launch Indoggo and turn the stodgy world of gin on its head.”
Indoggo will be available in 750ml and 50ml bottles with suggested retail pricing of $29.99 and $1.99.
© FoodBev Media Ltd 2020