US artists Dr. Dre and Snoop Dogg have unveiled their new spirits brand named Gin & Juice By Dre and Snoop.
Marking the announcement of the new brand, the pair unveiled a new line of RTD gin-based cocktails. Named after Snoop Dogg’s 1994 song ‘Gin & Juice,’ the canned cocktails come in four flavour varieties: citrus, melon, passionfruit and apricot.
Gin & Juice by Dre and Snoop will be distributed nationally through Southern Glazer’s Wine and Spirits. The cocktails have begun rolling out throughout the US, with more offerings from the brand due to be announced in the coming months.
This is not Snoop Dogg’s entrance into the F&B sector – in December, he launched a new THC-infused beverage line and in May he unveiled a new range of ice cream pints. In 2020, the rapper and musician unveiled Indoggo, a strawberry-flavoured gin.
© FoodBev Media Ltd 2024