This new suite of flavours has launched with passionfruit-mango and kiwi-pear. Earthbound LLC, Cooking Light’s licensing partner, was instrumental in bringing these two brands together.
“Cooking Light is excited to team with SodaStream to launch this groundbreaking family of new flavours,” said Diane Oshin, Cooking Light group publisher. “It’s the perfect match: Our principles on healthier eating and environmental sustainability are aligned, and we both recognise the value of providing consumers with a smarter alternative to conventional carbonated beverages.”
“We are happy to welcome Cooking Light to the SodaStream family, enabling us to tap into their loyal and beloved brand in the healthy lifestyle space,” said SodaStream CEO Daniel Birnbaum. “This series of new flavours uses a proprietary formula that is naturally sweetened and free of artificial flavours. We are confident that by joining forces with Cooking Light, SodaStream will reach a sophisticated audience of food and beverage connoisseurs with our message of consumer empowerment and better living.”
The products are expected to debut at retail during the first quarter of 2014.
Source: SodaStream
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