A Canadian start-up has launched a new socially conscious spring water, bottled in sustainable paperboard packaging.
Flow is sourced from a deep artesian aquifer in Ontario, where it naturally collects essential minerals, electrolytes and an alkaline pH. Designed to offer an environmentally friendly alternative to plastic-bottled water, its packaging boasts the lowest carbon footprint in the industry and is both polyethylene terephthalate (PET-) and bisphenol A (BPA-) free, the company claimed.
More than two thirds of Flow’s packaging is made from paperboard sourced from responsibly managed sources. Using just enough material to keep the packaging stable, Flow has kept the overall packaging content of the product as low as 3–5%, meaning that the container is thinner than an eggshell.
Founder and CEO Nicholas Reichenbach said: “We imagined a bottled water brand that was naturally healthful – not filtered or altered tap water owned by a major corporation. We looked for an alternative to the plastic bottle, a package with the lowest possible carbon footprint. We stopped looking and we started creating.
“Products packaged in cartons are transportation efficient. Fewer trucks equals less fuel, equals less green house gas emissions. If you want to minimise your carbon footprint even more, we can deliver Flow to your door every week with one of our electric powered SUV vehicles in the city of Toronto. At the same time, we will pick up your empty water packs and recycle them for you.”
© FoodBev Media Ltd 2019
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