After its successful launch as an exclusive limited edition in partnership with a major retailer last year, Terry’s Chocolate Orange 3-Pack is set to roll out across the UK and Ireland this winter at a RRP of £3.39.
Ed Jones, Fredericks Dairies trade and customer marketing manager, said: “The Terry’s Chocolate Orange 3-Pack is certain to offer consumers an exciting addition to the successful confectionery range. Its outstanding performance in a partner retailer last year highlights the impact seasonal brands can have on winter sales of ice creams, and the national rollout of Terry’s Chocolate Orange 3-Pack will attract new consumers and add growth to the chocolate sticks category.”
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