Too Good To Be Gluten Free have launched a range of gluten free pork pie and sausage rolls to the shelves.
Samuel Benjamin brand manager of Too Good To Be Gluten Free’s NO.G range said: “The gluten free category has seen a 29% growth in the last year, and is still accelerating. Whether it is a coeliac diet or a lifestyle choice, gluten free is well documented in the media with its array of celebrity advocators and has subsequently demanded extra space in supermarkets, with 50% of shoppers now buying into this area of food.”
“With this growth has come greater consumer spend and expectation. NO.G customers rightly desire the best flavour, quality and range of gluten free food, in store and now on the convenience aisles. NO.G customers want fresh savoury food that fits into their busy schedules, be it for a party, picnic or simply on the go.”
Spend on gluten free per buyer has risen by 16.5% in the last year, with the volume of products purchased and the per pack spend both increasing.
Aavailable from Ocado stores, the pork pie weighs in at 130g with the 110g sausage roll priced of £2.29 and are not only gluten free but also contain no wheat, artificial colours, flavourings or hydrogenated fat.
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