Tyson Foods has announced that it will release several new products this year and adopt new business strategies to adapt to changing consumer demands and drive growth across the company’s protein portfolio.
Tyson will release a new brand in the ready-to-eat meal market called Green Street, which will provide ‘protein-rich’ plant-based meal bowls.
The brand has also announced that it will expand its Jimmy Dean and Hillshire Farm ranges.
Jimmy Dean will launch a new range of frozen breakfast sandwiches called Egg’wiches in May, which incorporates scrambled egg whites without using bread.
Egg’wiches will be released as the brand seeks to build upon the success of its Simple Scrambles Breakfast Cups, which it claims were the “best performing new single-serve breakfast item at retail last year.”
Hillshire Farms will also introduce a new range of ‘all-natural’ meats for snacks, salads and wraps this spring, which will be stocked in lunchmeat sections by retailers.
Tyson also reiterated its commitment to innovation support through its Tyson Ventures investment arm, which has already funded enterprising companies such as Beyond Meat, Memphis Meats and Tovala.
The brand demonstrated this focus last week as it signed an agreement with business incubators 1861 and Plug and Play to accelerate the pace of innovation in the food industry.
President and CEO of Tyson Foods Tom Hayes said: “Tyson Foods is transforming from a company with a strong heritage in chicken to a modern food company that is challenging the industry status quo.
“Consumers expect more from food companies today, and we’re up for the challenge.
“We’re combining our size and scale with agility to make food people want to eat. That’s driving our business and helping us deliver top-tier returns for shareholders.”
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